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ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are. - ppt download
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Tone of voice: Informal, convincing, activating | Heart healthy dinners, Food advertising, Health drinks recipes
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Tone deaf food company ads of the week: Are these for real? So it seems. - Food Politics by Marion Nestle
![ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are. - ppt download ADVERTISING (Appeals and Tones) STRAIGHT-FORWARD ADS: What the product is, what it does, how much it costs, where you can buy it. Many newspaper ads are. - ppt download](https://images.slideplayer.com/14/4476031/slides/slide_2.jpg)