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Lego Ideas: Leveraging crowds to design your product for you - Digital Innovation and Transformation
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Building Together: How LEGO leverages crowdsourcing to sustain both innovation and brand love - Digital Innovation and Transformation
![Celebrating 10 Years of Crowdsourcing and Co-creation with LEGO® Fans - Absolute Magazine | Fashion & Lifestyle Celebrating 10 Years of Crowdsourcing and Co-creation with LEGO® Fans - Absolute Magazine | Fashion & Lifestyle](https://www.absolutemagazine.co.uk/wp-content/uploads/2018/11/email-subscription-thank-you-gl-201606.jpg)
Celebrating 10 Years of Crowdsourcing and Co-creation with LEGO® Fans - Absolute Magazine | Fashion & Lifestyle
![Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas. Tiago Pereira on Twitter: "Lego has its own community where consumers can contribute ideas for the brand's new models. Crowdsourcing is part of the process: the community votes and pre-selects shared ideas.](https://pbs.twimg.com/media/EZYKo38XgAESoB9.jpg)